Great brands don’t just happen—they’re etched.

Make your audience understand why your company matters.

Etch Advisors provides embedded strategic marketing for fintech, payments, and financial services companies navigating growth, change, and pivotal business moments.

creativity-icon

Creativity

innovation-icon

Innovation

strategy-icon

Strategy

Senior Marketing Leadership—without the cost or complexity of building it internally

We partner with founders, CEOs, boards, and executive teams to sharpen positioning, accelerate growth, and build enterprise value.

Our team is made up of experienced operators who have led marketing inside fintech, payments, and digital-first organizations. We bring strategic clarity, executive-level thinking, and hands-on execution when it matters most.

+

100

Total Projects Completed

+

35

Years of Experience

+

40

Marketing Awards

Strategy built for
important business moments

We work as an extension of your team—from market positioning through hands-on execution—to turn complex ideas into compelling brands, clear stories, engaging experiences, and measurable growth.

Build Your Brand

Design Better Experiences

Clarify Your Messaging

Create Demand

Equip Your Teams for Growth

Great brands don’t just happen—they’re etched.

Start your marketing journey with us!

How we transform a business
from the inside

Embedded, Not Outsourced

We’re part of your leadership team, aligning strategy, execution, and decision-making with the business—not from the sidelines.

Built for Growth

Helping fintech and payments companies define their position, launch products, and accelerate growth.

Smarter Economics

Executive marketing capabilities without the fixed costs, hiring delays, and overhead of building an internal department.

Executive–Level Expertise

Senior marketing leadership backed by specialists across payment strategy, brand, product marketing, digital, and growth.

Meet the team behind
your success

creative-img-2

Mary Anne Keegan

Founder & Chief Marketing Officer
creative-img-3

Andrew Higdon

Chief Design Offcier
creative-img-4

Erica Keegan

Growth Marketing Associate
WHAT TO EXPECT

"Whether you’re launching a new product, scaling across markets, or refining your positioning for growth — Etch brings the strategy, creativity, and execution 
to help you stand out in 
a fast-moving landscape."

Mary Anne Keegan
Founder of Etch

What our satisfied customers are saying about us

Customer Stories

"We are thrilled to be partnering with you and honored to have you serving as the de facto CMO for us. What you and your team have built for us in Phase 1 has been exceptional, full stop."

Facts & Numbers

40-60%

of the cost of full-time employees.”

Executive-level strategy.
Embeded execution.

"Thank you so much for the work on our investor materials. The methodical thought you've put behind it really shows, and it's clearly great quality product."

Customer Stories

“Thank you so much for the work on our investor materials. The methodical thought you've put behind it really shows, and it's clearly great quality product."

Got questions? 
We’ve got answers

What does Etch Advisors do?
How is Etch different from a traditional marketing agency?
What types of companies do you work with?
What engagement options do you offer?
When is the right time to bring in Etch Advisors?
How do we get started?

Innovative Solutions for bold brands

Looking to elevate your brand? We craft immersive experiences that captivate, engage, and
make your business unforgettable in every interaction.

Let's craft together
arrow-icon